MIGRAIN

migrain stands for
Media language
Institutuions
Genre
Representation
Audience
Ideologies
Narrative

all these things must be taken into account when doing anything media related which is everything in the world that has ever been produced be in commercialy or otherwise.

Media language is basicaly to describe or note everything needed to produce the desired product or piece of entertainment including things like title's or project names, key images or concepts, descriptions of the product ect.

Institutions are the form of media that the desired piece is made for. for instance non verbal print would well describe a book or magazine and moving image with audio could easily mean a film, television program or commercial.

Genre is simply the kind of product being made. this fits well into more specific sections of media, for instance the genre of the film is a horror or this magazine fits into the goth genre. these themselves will often lead to many sub genres (adventure comedy and horror thriller are good examples).

Representation is how, what, when, where, and why it is pesented to the target audience. it dictates the best way to do everything in the project from how to shoot a film to how to advertise it. a good example of this is a film like 28 days later. the film was shot in the standard way that most action horrors are. the way it was advertised was clever however. the makers realised that a good way of promoting the film was to work with the genre. horror movies often play on the fear or reality or rather the idea that the audience finds scariest what they feel they can relate to or a situation they can image themsleves in. the creators advertised the film partly by spraying a bio hazard symbol, (this being key to the zombie driven plot which does not always find huge success in box the office) and putting the title of the film as well as the release date in the centre. this was unique enough to draw people and and simoultaniosly make the plot seem more real.

Audience is probably the simplest of these terms. it is simply things like age groups, genders, genres of interest ect. these are groups of people which products are aimed at. for instance the audience of a magazine could be girls between the ages of 8 and 16 or people who enjoy rock music.

Ideologies are the ideas that a piece of media may pressent or the feelings it is trying to give the audience.

Narrative is given to a book or film that contains a story. it for the most part is simply a beggining, middle, end kind of thing but there are variatons to it. basicaly it is how the story progresses and forms over time.